Arcooda is Arcade….. not toys
Arcooda is……. Experience
From introducing one of the first online website platforms to the amusement industry, to product development with Atari/Midway, to product testing with Tencent, and much more… the Arcooda team strives to push the boundaries of what is possible.
Prior to game releases, we were invited to private viewing events. In this 2000 photo, we are viewing the first sample of Arctic Thunder before it was released to the market. Shortly afterwards, we purchased samples and sent these to Hong Kong and Australia for income testing. In Australia, we generally tested our samples at Melbourne Crown Casino’s Galactic Circus or Barcode.
After testing, we gave feedback on income and updates on what possible changes should be made to the game software before release.
Our company group has sold over 140,000 amusement machines worldwide, including brand new famous factory brands, wholesale used machines, and the Arcooda product range.
Arcooda is……. Coinop
Is there still a future for Coinop Arcade Games?
Yes, we think so.
The day we started seeing gamers rent rooms to bring their consoles to play each other and “hang out” was the day that solidified our journey to push arcade companies to work with us to change the way coinop arcade is designed, developed and played. After many meetings in Japan, including using paid consultants, our requests were unanswered.
For many years, the arcade industry has been in decline. Since our meetings, it seems the decline has been accelerating. Well before COVID, Sega and Namco and other major industry players in Japan either closed their sales divisions or stopped exporting. It’s the reason why you did not see Street Fighter 5 released in the coin operated foreign market.
Its also why we feel its important new players can enter our market.
In recent times, Arcooda/Highway developed unique IP for gaming/arcade products which were released into Asia and USA and become very successful.
Only a few days ago, Namco withdrew from the USA amusement centre operations selling their businesses to a 3rd party. This follows Sega, who recently sold their Sega Amusements International division in order to reduce costs and to build an organisational structure that can adapt to changes in the market environment.
Arcade operators understand they need products with good returns on investment, as well as game operation support and advice with backup service. Game players need good value for money products where they can interact with other gamers in an old school style (i.e. competing against the person next to you in Street Fighter).
We believe we have the secret sauce.
In 2005, our sister company was invited as guest speaker at the Korean Amusement Machine Manufacturers Association. Together with Sega Japan, Andamiro USA, IGS Taiwan, Norman Lefty/Technical Dream Company, and Smart Industries USA, we all discussed the future of arcade and what was needed to develop a strong industry.
We still have the original presentation documents. Let’s discuss what we recommended to the manufacturers and industry people 16 years ago…
In the early 1990s, an out of order machine in George Street Sydney would still earn $15+ per week as people would not notice the machine turned off or with an “out of order sign” on it. But those days are truly gone as arcade operators must fully understand their customers and create a niche for themselves. Otherwise, they will close down or be bought out by larger operators. It’s the situation that exists right now. Only the strongest can survive.
So why have traditional gamers abandoned arcade centers ?
As we discussed during the 2005 conference, gamers need value for money and an expectation that they will have a better gaming experience in an arcade centre than playing at home. Once this stops happening, players will start staying at home, and its one of the biggest reasons why we believe traditional arcade gaming is dead.
The Generation Gap we mentioned – gaming development comes in waves … arcade, consoles, and now, mobile gaming. So what has the amusement industry done to bring gamers back to arcade centres and why would you visit an arcade centre at the moment?
You need to be a distributor to fully understand how painful (and also rewarding) distribution can be. It’s a partnership between the factory and the distributor to make sure the end user (the arcade machine operator) fully understands the product, promotes the product, teaches the operator, and gives full technical support.
Have distributors done a good job and supported the end user, or, are they operating the equipment and competing directly with your end user’s customer base? Do you have any choice to choose an alternative distributor?
But what happens when the distributor is removed and you are dealing directly with the manufacturer?
In our last discussion of the 2005 conference, we want to explain how history is repeating. Many factories have not listened to the “grass root” operators.
Imagine going into a car dealership and wanting to buy a car. Then, the salesman asks you what you are going to do with the car, where are you going to drive it, and whether you are willing to pay a per mile/kilometre fee for the luxury of owning the car. Oh, and you might need to buy one of the dead stock cars, otherwise they will not sell you the car you want.
This has been arcade ownership in Asia for some time. And worse, if you don’t give the right answers the manufacturer will not sell you the machine. Crazy right?
For game centre and street operators, its been getting very hard to survive because we all rely on the manufacturers for products to put into our stores, pubs, and venues. Most operators are also relying on crane or ticket redemption machines.
Arcooda is……. Unique IP
The Arcooda team works countless hours to create leading edge designs, software, and hardware that is completely new to the market.
Before we lost the Williams/Bally license, there was so much more development that we wanted to finish and show you. Head tracking software, touchscreen features, advanced game software, international leader boards and events, and proprietary new software was all being developed to make virtual pinball the best it could be.
We had already lost the Williams/Bally license before we could release the advanced version of our 3D Kinect version of Arcooda Pinball Arcade. We did continue to fund this software until we had stable software which we shared to all Arcooda customers for free. All further development was abandoned.
Why Arcooda? Arcooda is Plug and Play
Whether its consoles, Raspberry Pi, PC, arcade game boards…. or, its spare parts and accessories, every Arcooda machine has been designed for home users. From commercial coin operated machines to home products, repairs and upgrades and extremely easy.
Cabinet designs are all modular with interchangeable parts and adding your own functions are super easy. With easy to follow wiring diagrams, plugs and components, there is no need for experienced arcade technicians, as home user skill level is plenty, even for our commercial coin operated machines.
We really believe in touchscreen gaming, and most of our new release products come with touch screen as standard. There is no going back to keyboard/mouse once you use an Arcooda touchscreen product. More games, more functions, more fun…..
In fact, we had designed our machines with cross-over in mind, from mobile phone to your arcade machine and back. Its part of our Do Want You Want TM philosophy.
Arcooda Pinball was the first commercial virtual pinball machine to be released with touchscreen as standard.
Touch gaming is super easy on Arcooda machines.
Arcooda is…….Game Never Over
We believe we have the most powerful gaming cabinets on the market. Arcooda’s new series of machines support current market technologies/games, PLUS, Arcooda developed software, hardware and games.
As cloud base gaming expands further, gamers have endless game options with over 450,000 games to choose from. Connect your Steam, XBOX, PlayStation, Amazon, Epic, Android, Apple, Origin, Ubisoft and other accounts though your Arcooda machines for the true meaning of……..
Game Never Over TM
Play your favourite slots on Touch Wizard Arcade Machine
Play your favourite Pinball Apps on the Touch Wizard Arcade Machine
Arcooda is…….Virtual Reality
Core to our development work, our machines have supported VR game play on a plug and play basis. With Game Wizard 2.0, all machines have additional functionality that also include motion/vibration/effects support (subject to game software co-operation).
VR..with Arcooda’s proprietary add-ons. Its “almost” like playing a real pinball, but at a fraction of the cost. Add new tables via Steam, Oculus and other online gaming platforms. No need for any special adjustments or Arcooda branded software – virtually all VR pinball games are supported on Game Wizard 2.0 machines.